ABOUT

Alexander

multidisciplinary designer, artist
bringin’ common sense & good taste
adept of functionalism, humanistic design, non-mythological thinking & predominance of the apollonian over the dionysian

over the past fifteen years, experience spans painting, graphic and industrial design — effectively covering the full spectrum of creative, craft-based, artistic, and organizational practices
most of the time was dedicated to operating as a micro-studio providing end-to-end services, from initial concept development, naming, and brand identity to metal structure design, visualization, branding, web design, art installations, mural painting, and coordination with contractors
this path represents not so much a collection of job titles as the formation of a clear understanding of how to build sustainable, implementable design solutions — while enabling a client’s business to preserve its human character and integrity

Kyiv, UA

CORE ACTIVITIES

identity + strategy
overthinking

TIMELINE

2010-2012 freelance artist
2011-2013 Spray Division / co-founder, artist
2014-2017 Graffiti Factory / co-founder, artist
2018-2019 Thesprayers / founder, art-director, artist
2018-2022 freelance multidisciplinary designer
2022-2022 design lead @ Sensters
2022-2025 design lead, creative director @ Solv

PARTICIPATED

2010 NewTon Chrome
2012 Gogolfest
2012 Just Writing My Name
2013 DVYZH @ Lavra
2014 Treaph19 festival
2016 Firefest

SOFTWARE

Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe After Effects
Affinity Designer
Sketchup + Vray
Blender
Figma
Spline
Fontlab
Webflow
Readymag
Tilda
Framer

STATEMENT

1. term «minimalism» is a simple explanation of lagom and wabi-sabi for peasants
2. AI is a reader, not a writer
3. senses is the thing, in everything
4. there is no aesthetics without ethics
5. quadratisch. praktisch. gut.

CONTACT

pragmantique@gmail.com